SYS.PLAYERS
SN
Players/The Selection Carve-Out

Heliospect Genomics

Selling embryo IQ-ranking to the wealthy

In plain terms: an Oct 2024 undercover sting caught this startup offering to rank up to ~100 IVF embryos by IQ, height and other traits (claimed +6 IQ points, up to $50k), using models built on UK Biobank data. The documented commercial face of 'positive eugenics' — held as the Lebensborn imperative rotated into a venture-backed market, not proof of a coordinated program.